OursNeverEnds
by BluerayK - Our Story never ends
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[Sponsored Video] Director of Wrack it Ralph demonstrates the best way to use GALAXY NOTE 2
To promote client’s product, there is no way more persuasive than having real users to explain the advantages/usage. I remember when I was working in a public relation agency, we always suggested our clients to look for real cases to promote its service/products. Especially for those IT brands, instead of using limitless words to explain how useful or powerful the new device can bring to the users, it’s better to illustrate the usage of the device by showing how real user has applied it to his daily life/production process.
Recently I have moved to a digital marketing agency, the scope of work is a little bit different from my previous PR job, while there is still one key task I have to accomplish, which is to help my client promote its product/service to the market. The only difference is the mean that I would use. In the past, I may line up traditional media to help promote client’s product, while for the time being I can make use of any tools available in digital world, including viral videos. Definitely making viral video has much more fun than coordinating an interview with IT magazine. Rather than directly telling reader/audience how good the product is, we can create some funny scenario to make the stories less boring.
Here is an example by Samsung. It lined up with Walt Disney to promote both its Galaxy Note 2 and the recent animation “Wreck-It Ralph”. This time Samsung invited the director of “Wreck-It Ralph” – Rich Moore to demonstrate how Galaxy Note 2 helps him manage his daily life. Regardless of Wreck-It Ralph, he is also well-known as the director for the series of “Simpsons” animation
This viral video adopts a petty funny approach to demonstrate how Rich Moore used Galaxy Note 2. With this “powerful” mobile, Rich can do multi-tasking efficiently, even though he made some silly mistakes at last. But anyway, the key messages this video wanna deliver are the multi-masking function, impressive display as well as the Quick Commend function, which are definitely better to be told by merely using texts. Samsung does make the right channel to sell its product.Although Samsung is not the client of my current company, I cannot neglect its massive marketing strategy did accomplish its goal successfully. Last year it invited James Franco to feature a series of online comedies, Samsung now cooperates with Walt Disney to highlight its Galaxy Note 2′s powerful functions. I believe there is no other competitor can do so, and that’s why it successfully takes over Nokia as the leading mobile brand in the market .
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Our city is fighting for its next generation
Ref: www.basemen.hk
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(Source: andrewbreitel)
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5 More days to go before London 2012 Olympic Games
This year must be the one which I have paid most expectation on so far. One of the reasons is my passion and attachment to London this city, and I wish so much that I can be being there to truly experience the process.
So, yesterday I have written a post in my new personal blog about London 2012. Surprisingly, the whole event is not only about the sport, but involving much more other elements from other parties to energize the whole city, like music, arts, or even extreme action performance.
Link to my blog - BASEMEN
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Instagram: Getting Started on Instagram for Android
We at Instagram are thrilled to welcome Android users to our community!
We thought we’d take a moment on this happy occasion to provide a few resources for our new users (and, of course, a refresher for our existing users.)
The Instagram Help Center is a wealth of photo taking, editing and…
Yeah!! Finally it comes to the Android
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My first instagram (Taken with instagram)
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Latest Update of LINE! Desktop version landed!
There is a latest update from one of the greatest IM apps in APAC - LINE. Users can visit its official website to download the desktop version of LINE, extending the impressive communication in convenience experience from your handheld to your desktop.
Undeniably, LINE has moved much faster ahead than its competitor - Whatsapp. Once you downloaded, then do the email registration via the smartphone and you can start continuing the conversation with your friends by the touch screen back to your keyboard. Overall, the program runs smoothly in the desktop.
Another note is to LINE’s latest move is whether it can threaten the market share of MSN. Everyone plays smartphone more than desktop nowadays. The influence and reliance on smartphone are much greater than the level on desktop. Will it drive the people to integrate the communication into a single platform, given the convenience and user-friendly UI of LINE? Times will tell the truth.
But what else? Just try to download the desktop version and register your email, personally I think it is really a pity awesome experience to use my keyboard to chat with my fd on the phone!
<Chinese version sync on my associated blog Basemen.hk>
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Second day of March
The Gloom still sticks on me
The Spring doesnt seems to be a good start for me, though it represents a new start of a year
Endless moist makes me vision-less towards the road ahead
Hope that the rain can wash out the gloom from me
<Synchronize on my Chinese associated blog BASEMEN>
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JADED
Sometimes it just feels so…
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Our great queen of pop - Madonna
Please enjoy the latest performance by our greatest queen of pop~
煩人一個
